Retrospectives in Marketing
Volume 19, number
1, June 2006
Published by the
CHARM (Conference on Historical Analysis & Research in Marketing)
Association Quinnipiac University, Hamden, CT, USA
NEWS
13th Biennial Conference on Historical Analysis &
Research in Marketing (CHARM)!!!
As the summer
begins, we’d like to remind RIM readers about the 2007 CHARM
conference that will be hosted by the Hartman Center for Sales,
Advertising & Marketing History at Duke University in Durham, North
Carolina, May 17 through 20, 2007.
Deadline for submissions is November 15,
2006. Papers on all aspects of marketing history and
the history of marketing thought are welcome. Two distinguished
scholars, Alan Andreasen and Alan Richardson, are scheduled to make
invited presentations at the 2007 CHARM.
Alan
Andreasen
(Ph.D., M.S., Columbia University) is a Professor in the McDonough
School of Business at Georgetown University. His research interests
include the application of marketing to nonprofit organizations,
social marketing, and consumer behavior.
Andreasen will
give the keynote address on “The Evolution of Social Marketing
Thought in the Discipline”.
Alan Richardson
(Ph.D., MPI,
Queen’s University) is Professor of Accounting and Chair of the
Accounting area in the Schulich School of Business at York
University. His research interests include institutional
development of accounting including standard setting processes,
professionalization, and the regulation of audit practice; and, of
course accounting history. Richardson will speak about “The History
of Accounting History”. Conference organizers believe we can learn
much from our accounting historian colleagues. Did you know that
there are no fewer than four journals dedicated to publishing
historical research in accounting and that the World Congress on
Accounting History attracts more than 200 participants?
For more
information about the 2007 CHARM conference including the full Call
for Papers, please check the CHARM website at:
http://faculty.quinnipiac.edu/charm/
The
Poloroid advertising archives
has been donated to the Museum of Television and Radio. The
archives include 23 hours of television commercials and 3,000 print
ads. On April 7, the Museum of Television and Radio began a campaign
at their branches in Los Angeles and New York to salute the Poloroid
camera advertising campaign of the 1970s and 1980s. The tribute to
the campaign started with "Best Minutes of the Day: The Golden Age
of Polaroid," a compilation of commercials that featured James
Garner, Mariette Hartley, Sir Laurence Olivier, Candice Bergen,
Blythe Danner, Ali MacGraw and the Muppets, peddling products with
brands like Amigo, Pronto and Swinger along with the original
Polaroid Land Camera, named after the founder, Dr. Edwin H. Land.
Louis P. Galambos,
a professor at Johns Hopkins and the Maguire Professor at the John
W. Kluge Center of the Library of Congress, is the author, with Roy
Vagelos, of Medicine, Science,
and Merck (Cambridge University Press, 2004). In
“The Business of History”
(Wall Street Journal, March 7, p.A12), Galambos writes about the
many challenges and problems of doing historical research about
business and writing business history. It is a story to which every
marketing historian can relate.
********
CALLS FOR PAPERS
“Amnesia and Marketing Theory: Processes of Forgetting”
Marketing Theory
is pleased to invite papers for a special issue on amnesia and
marketing theory. The special issue will be edited by Mark
Tadajewski (University of Essex) and Michael Saren (University of
Leicester). In connecting amnesia and marketing theory the editors
invite a focus on the processes of forgetting our intellectual
heritage that perpetually redefine what counts as knowledge and what
and who counts as a contribution to marketing theory.
This special
issue invites contributions ranging from conceptual papers, to
methodologies for investigating the interplay between the production
of knowledge in marketing and external social, political, economic
and technological developments, to detailed empirical accounts,
contemporary or historical. Possible topics include, but are not
limited to:
§
The relationship
between marketing and geopolitical conflicts such as the Cold War,
World War II and postcolonial struggles
§
The
marginalization of marketing concepts, theories and methods
§
Theoretical,
conceptual and methodological reinvention
§
Critical theoretic
perspectives on marketing theory and knowledge production
§
The boundaries of
marketing theory
§
The politics of
marketing theory
§
Processes/analyses
of marketing amnesia; remembering to forget
Papers will be
subjected to a blind, peer reviewing process following customary
practice in Marketing Theory.
Papers should be sent electronically to Michael Saren at majs1@le.ac.uk.
The deadline for
submission of papers is: 1st July, 2007.
Accepted papers are scheduled to be published in Volume 8 of
Marketing Theory.
“Pioneers in Business Education”
This special issue
of the
European Business Review will include articles that
celebrate the seminal contributions of pioneers in business
education. Submissions from all business disciplines are welcome
including, but not limited to, Marketing, Management, Accounting,
Finance, International Business, Information Systems Management,
Entrepreneurship, and Management Science. The emphasis will be on
business educators rather than practitioners, although the two
sometimes do overlap. Biographical studies of scholars or
practitioners who have contributed to the development of business
research and education are most welcome, however, histories of
schools of thought or significant theories within a discipline may
be considered provided there is a focus on the scholars who led
those schools of thought or developed those theories.
The deadline for
submission of papers for this special issue is June 30, 2006.
Submissions should be sent electronically to either of the
co-editors of this special issue: Goran Svensson of Halmstad
University, Sweden at
goran.svensson@set.hh.se or D.G. Brian Jones of Quinnipiac
University, USA at
bjones1@quinnipiac.edu . The full Call for Papers is available
at the CHARM website under the “News” link:
http://faculty.quinnipiac.edu/charm/Breakingnews.htm
Assessing
and Building upon Wroe Alderson’s Intellectual Legacy
As its
contribution to a long overdue Alderson renaissance, the
European
Business Review will be publishing, in the Summer of
2007, a special issue containing original, peer reviewed, articles
which assess and/or further build upon Wroe Alderson’s intellectual
legacy. Submissions are welcome that explore Alderson’s thinking in
the marketing management and ethics areas as well as his many
theoretical contributions.
The deadline for the submission of papers
for this special issue is Sept 15, 2006. Contributions
should be submitted electronically to either of the two Co-Editors
of this special issue, Stanley J. Shapiro of Simon Fraser
University, (sshapiro@sfu.ca)
or Goran Svensson of Halmstad University, (goran.svensson@set.hh.se).
The format for submissions will be the same as for all other
European Business Review manuscripts (www.emeraldinsight.com/ebr.htm).
Those with questions about the acceptability of proposed topics are
urged to contact either of the two editors as soon as possible. The
full Call for Papers is available at the CHARM website under the
“News” link:
http://faculty.quinnipiac.edu/charm/Breakingnews.htm
There is a new
business history journal being published,
Management & Organizational History,
which may be of interest to marketing historians. You can find
details at:
http://www.sagepub.co.uk/journal.aspx?pid=107240&sc=1.
The
Journal is planning a special issue on amnesia and the business
school. For details contact Mark Tadajewski at the University of
Essex,
tada@essex.ac.uk
*********
RECENT
BOOK REVIEWS
A Twenty-First-Century
Guide to Aldersonian Marketing Thought
edited by Ben Wooliscroft, Robert D. Tamilia, and Stanley J. Shapiro
(New York: Springer Science/Business Media, 2005, 581 pp., $129).
We quote here from the recent review by Richard Lutz (University of
Florida) in JM online. You can read the full review at:
http://www.marketingpower.com/content31017.php.
“Considering the
sheer quantity and impact of Alderson’s work, the authors of the
current volume undertook a Herculean task. The book is organized
into five parts, each of which provides a different perspective on
Aldersonian thought. With the exception of the first part of the
book, the others all begin with a brief overview chapter written by
one of the volume’s coeditors. A sixth part consists of two
bibliographies of Alderson-related writings…. This collection is a
tour de force of Alderson’s most enduring concepts and is a
must-read for anyone interested in understanding why we should be
not only interested in but also deeply grateful to Wroe Alderson. He
was a consummate scholar, a true Renaissance man, an iconoclast, and
a change agent. It is customary to refer to Alderson as the “leading
marketing thinker of his time.” Having read this book (and
Alderson’s 1957 Marketing
Behavior and Executive Action in my capstone
undergraduate marketing class), I think it is more than appropriate
to drop the “of his time” portion of this description. I know of no
one who has made more enduring theoretical contributions to our
discipline. I heartily recommend this volume to anyone who cares to
learn more about Wroe Alderson’s many contributions.”
The Marketplace of Revolution: How Consumer Politics Shaped American
Independence,
by T.H. Breen, Oxford University Press, 2004 – excerpt from a review
by Terry Witkowski in the
Journal of Macromarketing, June 2006. “Northwestern
University historian T.H. Breen explains the epic break from Britain
as a political revolution based on a series of widespread but
coordinated consumer rebellions. American colonists invented a new
form of non-consumption, the organized consumer boycott, and
directed this public ritual toward British imports to force
Parliament to rescind newly imposed taxes. Thus, consumer goods,
which in the mid-eighteenth century had become a new means for
ordinary people to construct personal identities, also became an
instrument for establishing a common political identity. From
shared consumerism emerged ideas of political independence and
national unity.”
Birth
of a Salesman: The Transformation of Selling in America
by Walter A. Friedman, Cambridge University Press, 2004, was
reviewed by Andrew Godley in the June 2006 issue of
Enterprise & Society and
is excerpted here. “While he begins with earlier developments in
selling techniques, Friedman’s real focus is on the emergence of
‘modern’ selling, when the selling process became systematically
organized and managed. Friedman maintains that this came about in
the United States, not in Europe, in the early decades of the
twentieth century, as the giant manufacturing firms in the
automobile, office machinery, and branded consumer products sectors
needed to develop methods of marketing their mass-produced
products.”
********
THE
LITERATURE KEEPS GROWING
“Selling
the Sewing Machine Around the World: Singer’s International
Marketing Strategies, 1850 – 1920”, Andrew Godley,
Enterprise & Society: The
International Journal of Business History June 2006, 7
(2): 266-314.
“Trademark
Registration is Not a Right,” William Kingston,
Journal of Macromarketing,
June 2006, 26 (1): 17-26.
“What Does Brand
Mean? Historical-Analysis Method and Construct Definition,” Barbara
Stern, Journal of the Academy of
Marketing Science, Spring 2006, 34 (2): 216-23.
********
If you have news
or other information relevant to readers of RIM, please contact
Brian Jones. If you wish to be removed from the RIM email
distribution list, please notify Brian at
bjones1@quinnipiac.edu
