A 21st Century
Guide to Moniesonian Marketing Thought
The documents
linked here are resources related to the life and contributions to
marketing thought of David D. (Danny) Monieson [1927 – 2008]. Monieson
is perhaps best known for his publications about the philosophy of
marketing thought. However, his work also included contributions to the
history of marketing thought, complexity theory and marketing, and other
subjects.
This collection
is modeled after the 2006 book of readings titled A 21st Century Guide
to Aldersonian Marketing Thought edited by Ben Wooliscroft, Robert
Tamilia, and Stanley Shapiro. Alderson was a colleague of Monieson’s at
Wharton in the late 1950s and influenced Monieson’s thinking about
marketing. Like the guide to Alderson’s thinking, the Monieson
collection will include samples of his writing (some unpublished) and
biographical materials. It will also include the syllabus for
Monieson’s doctoral seminar on the philosophy and history of marketing
thought, a description of his personal library, and other materials.
This is a work in progress and other resources will be added as they
become available.
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