Marketing History: Voyaging to the New World 15th Biennial Conference on Historical Analysis and Research in Marketing (CHARM) Hosted by:

May 19 – May 22, 2011

In 2011, CHARM travels to New York City. Colleagues are cordially invited to join this friendly, collegial and interdisciplinary group. Reflective of the intellectual openness of the conference location, papers on all aspects of marketing history and the history of marketing thought in all geographic areas and all time frames are welcome. Methodological, pedagogical, and historiographic submissions are also invited. 

All paper submissions will be double-blind reviewed and a proceedings volume will be published. Full papers (25 page maximum) or extended abstracts may be submitted. Authors may choose to publish either full papers or extended abstracts in the proceedings. To provide reviewers with sufficient information extended abstracts should be: 1,200-1,500 words in length and include: the research purpose, source material or data, and sample references. 

Direct submissions to Mark Tadajewski, Program Chair.

Submissions must be in double-spaced Microsoft Word format. All must contain a cover page to include (1) manuscript title; (2) author(s) name and title, (3) contact information, (3a) corresponding author (for co-authored works), (4) author(s) status (student, faculty or independent scholar), (5) paper vs. abstract designation, (6) one or two recommended reviewers (requested). All cover pages should also include the following statement: “In the event this submission is accepted for presentation and publication in the CHARM Proceedings, I (or a co-author) intend to present our work at CHARM 2011.” Please use the “Properties” function in Word to remove author information from the document file.

Outstanding full papers may be invited for publication in the Journal of Historical Research in Marketing or for submission to a special issue of the Journal of Macromarketing. Full papers are also eligible to be considered for: the Stanley C. Hollander Best Paper Award (best overall paper) and the David D. Monieson Best Student Paper Award (best paper by a graduate student). The David D. Monieson Best Student Paper Award eligibility requires that the paper be authored solely by a graduate student(s) and that student authorship be noted on the cover page upon submission.

For additional information about the Conference contact: