Papers
on all aspects of marketing history and the history of marketing
thought in all geographic areas and all time frames are welcome at
this friendly, informal, and collegial gathering. Methodological,
pedagogical, and historiographic
submissions are also invited.
The venue is the US' premier historical archive for sales,
advertising and marketing researchers.
All paper submissions will be double blind reviewed
and a proceedings volume will be published.
Full papers (25 page maximum) or extended abstracts (750-1000
words plus references) may be submitted.
Authors may choose to publish either full papers or extended
abstracts in the proceedings.
The deadline for submissions has been extended to Monday, 12/4/06. Acceptances will be
sent out in February, 2007.
Outstanding full papers
may be invited for publication in the Journal of Macromarketing.
The
Stanley C. Hollander Best Paper Award
will be
presented to the full paper judged the best overall.
The
David D. Monieson Best
Student Paper Award *will be presented to the full paper by a
graduate student judged the best.
For paper submission
guidelines and additional information about the conference
please
click here. Or, for more information contact:
*To be eligible for the David D. Monieson Best Student Paper
Award, the submission must be authored solely by a graduate student or
students. Student submissions should be so noted on the cover page of
the submission and will be automatically considered by the judging
committee.
