Welcome to the web site of the Conference on
Historical Analysis & Research in Marketing (CHARM). The primary
function of this web site is to make available information regarding
future and past CHARM conferences as well as other information that
might be of interest to marketing historians.
All aboard the historic RMS Queen
Mary in Long Beach, California for
The 17th Biennial Conference on Historical Analysis and Research in
2nd Doctoral Workshop on Historical Methods in Marketing
May 28 - 31, 2015
(Doctoral Workshop May 27 - 28)
Manuscript submission deadline extended to January 16, 2015
Registration now open!
Click on the link at the menu on the left or the picture above for more
||Are you a
Join the new CHARM
Facebook group. Exchange ideas, articles, papers, pictures or
links with fellow CHARMers. Click on the image at left.
Thanks to all who joined us in Copenhagen for
See photos from the Conference.
Journal of Historical Research in Marketing - an
outlet for research on marketing history
of Historical Research in Marketing (JHRM) is
the only quarterly, peer-reviewed journal publishing high
quality, original, academic research that focuses entirely on
marketing history and the history of marketing thought.
information about JHRM, calls for
papers, submission procedures, and editorial
are available here.
The CHARM Association is an extension of CHARM.
It exists to organize and promote CHARM as well as to facilitate
historical research in marketing more generally. CHARM is affiliated
with the new
Journal of Historical Research in Marketing and has a longstanding relationship with the
Journal of Macromarketing.
Please check the menu to your left for links to
information about CHARM and the CHARM Association. If you have suggestions about
other information, resources, or Internet links to information that
would be of interest to marketing historians, please
let us know.